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    <title>Sponsorable Blog</title>
    <link>https://sponsorable.com/blog</link>
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    <description>Data journalism from the podcast sponsorship database: who started buying podcast ads, where the money moved, and product news.</description>
    <language>en-us</language>
    <item>
      <title>Introducing the Sponsorable MCP Server</title>
      <link>https://sponsorable.com/blog/introducing-the-sponsorable-mcp-server</link>
      <guid>https://sponsorable.com/blog/introducing-the-sponsorable-mcp-server</guid>
      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <description>Connect Claude, ChatGPT, Cursor, or any MCP client to Sponsorable and ask who sponsors any podcast—sponsor searches, prospect lists, and buyer contacts, in conversation.</description>
    </item>
    <item>
      <title>New Podcast Sponsors: July 2026</title>
      <link>https://sponsorable.com/blog/new-podcast-sponsors-july-2026</link>
      <guid>https://sponsorable.com/blog/new-podcast-sponsors-july-2026</guid>
      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <description>Sponsorable detected 2,119 brands sponsoring a podcast for the first time in July. Who they are, what shows they bought, and the patterns in their first buys.</description>
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