Introducing the Sponsorable MCP Server

Sponsorable now speaks MCP. Point Claude, ChatGPT, Cursor, or any client that supports the Model Context Protocol at one URL—https://app.sponsorable.com/mcp—and your assistant can query the database directly: the detected advertisers of 5.3 million podcasts, the brands that started buying this month, and the person at each brand who buys.

What you can ask

The server exposes the database as tools your assistant calls on your behalf. In practice that looks like:

• “Who sponsored this show in the last 90 days?”—works with a show name or a pasted RSS feed URL.
• “Which brands are actively sponsoring true-crime podcasts?”
• “Find sponsors that would fit my personal-finance show, and save the best twenty to a list.”
• “Which shows does Quince sponsor, and how consistently?”
• “Who at that brand buys the sponsorships? Reveal the top contact.”

The assistant runs the searches, opens the profiles, and asks before it spends anything. Answers cite sponsor pages you can open in the app.

How it works

The data is the same data the app reads. Our systems subscribe to millions of podcast feeds and read every episode as it is published—82,151 of them yesterday—and what they detect is cleaned and in the database by morning.

The rules are the same too. Your plan determines which tools are available and what they cost in credits: revealing a contact spends a credit, a credit spends once, and whatever it unlocks stays unlocked for your whole organization, for good—nothing is charged twice, in the app or over MCP. Podcast search is a Pro feature. The server is included with every paid plan.

No account connects to a bounded slice: the public sponsor directory, searchable through six tools with a 90-day window and first-page results, no contacts. It exists so “who sponsors this podcast?” works for anyone; an account gets the rest.

Set it up

Claude (claude.ai and Desktop): Settings → Connectors → Add custom connector, then the server URL. Claude Code:

claude mcp add --transport http sponsorable https://app.sponsorable.com/mcp

Cursor and VS Code take the URL in mcp.json; ChatGPT connects it as a plugin with Developer mode on; headless agents and scripts can use an API key instead of OAuth. Client-by-client steps, the full tool reference, and more sample prompts are in the MCP docs—and if your agent found this post on its own, llms.txt is written for you.