Podcast Sponsors

Sponsorable has detected 222,761 brands that sponsor podcasts—the advertisers you hear on every show, and the startup that bought two episodes and stopped. A sample of 276 is below: the shows they back, how often they buy, and when each last sponsored one.

Nothing here is self-reported: a podcast sponsorship counts only when our systems detect it in an episode. They subscribe to 5.3 million podcasts and read each new episode as it is published—112,289 of them yesterday. A brand that ran its first ad last week is already in the database.

Every name opens a sponsor profile: which shows it backs, which offers and landing pages it runs, whether it kept buying—and the people in-house who most likely buy its podcast sponsorships. Most profiles include email addresses, and we add more every day.

Building a pitch list is a different job. The method is in how to find podcast sponsors; the titles that own the budget are in who to contact at a podcast sponsor.