Find Sponsors for Your Show

The fastest way to a realistic prospect list: search the brands already buying podcast ads in your niche, filtered down to the ones with live budgets and a habit of buying more than one show. About five minutes.

Steps

  1. Open Sponsors in the sidebar. You'll see the full sponsor database, sorted by podcasts sponsored—the biggest podcast advertisers first.
  2. Set three filters, then click Search:
    • Sponsoring Categories → your show's category (e.g. True Crime)
    • Last Sponsored → 30 days
    • Podcasts Sponsored → 10+
    Why these three: the category filter finds brands already buying your kind of audience; recency means the budget is live right now; and a 10+ podcast floor selects brands with a habit of sponsoring—they add shows, which is exactly what your pitch asks them to do.
  3. Read the results. Each row shows the sponsor's overall activity—episodes sponsored (with a 12-month sparkline), distinct podcasts, industry, and how recently we last detected them. The filters decide who qualifies; the numbers show total scale. "Last sponsored: 2 days ago" on a brand with hundreds of shows is a live, proven buyer.
  4. Two refinements worth knowing:
    • Industry narrows by what the sponsor does (e.g. only Mental Health Care brands).
    • Has Sponsored Podcast—type a comparable show's name to see exactly who sponsors it. This is the single highest-signal filter for podcasters, and it gets its own tutorial: work backwards from shows like yours.
  5. Click any sponsor to open its profile and decide if it's worth pitching—that's the next tutorial: vet a sponsor and pick the right contact.

Plan notes

Searching the full sponsor database is included on every plan, including Free. Opening a sponsor's full profile costs 1 credit on the Free plan and is included on paid plans—and it always asks first: a dialog shows the price and your remaining balance before anything is charged. See Credits & Plans.

Next: Work backwards from shows like yours →