Vet a Sponsor & Pick the Right Contact

A good prospect is active, consistent, and buys shows like yours—and a good pitch lands with the person who owns the budget, not info@. This tutorial reads a sponsor profile the way a seller should.

Vet the sponsor (two minutes)

  1. Open the sponsor's profile (from search, or from a comparable show's roster). The Overview tab is a live feed of their latest detected sponsorships—if the top of the feed is this week, the budget is active now.
  2. Scan the right sidebar, top to bottom:
    • Weekly sponsored episodes chart—steady bars mean an always-on buyer; spikes mean campaigns.
    • Most sponsored podcasts—the shows they renew with. Do any look like yours?
    • Newest sponsored podcasts—proof they're still adding shows, which is your pitch's job.
    • Categories, location, size, industry, keywords—quick fit-and-context check.
  3. The Podcasts tab (with its count in the tab label) lists every show they sponsor—worth a skim for size and tone of the shows they pick.

Pick the contact

  1. Open the Contacts tab. Contacts are ranked most-likely-buyer first—titles like Audio Partnerships Manager, Media Buyer, or Influencer Marketing Lead outrank generic marketing roles because they own channel budgets.
  2. Read each card before reaching out:
    • Title—prefer audio/partnerships/influencer budget owners.
    • Country tag—match your audience's market.
  3. On the Free and Starter plans, contacts arrive masked—initials only, with icons disclosing what a reveal returns (email on file? its domain? LinkedIn?). Revealing costs 1 credit and unlocks the contact for your whole team, permanently. On Pro, contacts arrive unmasked.
  4. Reveal your chosen contact, then write the pitch with the evidence this profile just gave you: "You've sponsored [show] 130+ times and just added [newer show]—my show reaches the same audience." Specific beats spray.

Plan notes

Contact reveals: 1 credit on Free and Starter, included (unmasked) on Pro; reveals are permanent and shared org-wide—see Credits & Plans. Field-level details of masked vs. revealed contacts: data dictionary.